DALLAS – FEBUARY 25, 2025 – Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with Key Retirement Solutions, a leading independent marketing organization based in Geneva, Illinois, and led by Matthew Ruddick. Financial details of the partnership were not disclosed.
“Matt’s compassionate leadership and entrepreneurial spirit have guided Key Retirement Solutions to remarkable success — traits that represent the future of Integrity,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “His enthusiasm for innovation and commitment to giving back to the community he serves are well aligned with our values and mission. Now, Matt and his entire team can benefit from Integrity’s resources and scale to efficiently meet the complex needs of even more clients. Our industry-leading technology and systems will enhance the agency’s service offerings and empower its agents to expand their reach. We’re thrilled to welcome the Key Retirement Solutions team to the Integrity family!”
Key Retirement Solutions works to secure the health and wealth of its clients by building personalized retirement and insurance plans. The company has experienced significant and rapid organic growth by fostering a supportive, family-oriented culture that encourages personal development and continuous learning. Ruddick encourages and trains his agents to build a sustainable business that will impact generations and leave a lasting legacy focused on serving others. As an Integrity partner, Key Retirement Solutions brings world-class technology and resources into every aspect of its operations, while remaining rooted in the core values of Family, Service and Integrity that both organizations share.
“I learned early that hard work and a clear vision of an end goal are crucial to building the business you want to have,” shared Matthew Ruddick, President of Key Retirement Solutions. “This partnership marks a significant milestone in our journey. We have an incredible opportunity to innovate and grow, so we can serve more clients and help our agents create an enduring legacy for their families. Using Integrity’s cutting-edge technology and capabilities, we can deepen our impact on the communities we serve and ensure every client receives the right solutions for their specific needs. We’re excited to forge new paths of service together — even greater opportunities lie ahead!”
Integrity’s proprietary technology will propel Key Retirement Solutions forward and empower agents to more effectively and efficiently serve clients. Its end-to-end life, health and wealth technology platform includes MedicareCENTER and LifeCENTER, which offer streamlined policy management with instantaneous quoting and enrollment. These proven solutions are supported by Ask Integrity™, an AI-powered, voice-activated solution designed to enhance and simplify client relationship management. Partners also receive impactful leadership direction, indispensable data and analytics, and ongoing innovation to help them meet consumer needs more holistically.
Like-minded visionaries and trailblazers across the industry have found community in Integrity’s partner network. This highly respected consortium of forward-looking leaders and innovative thinkers share best practices and strategic insights that better protect consumer health and financial wellbeing. Their collaboration is improving insurance and financial services processes for all stakeholders, which helps more Americans feel prepared for the good days ahead.