Built by industry experts, LifeCENTER is a proven platform that provides everything Life agents need to easily manage their business. With at-a-glance Policy Snapshot, client management has never been easier — agents can instantly track history, preferences, policy details and more. Quote & eApp enables seamless application submission, directly from client records. LifeCENTER’s all-in-one platform puts agents in command of their most important tasks, while providing key insights.

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Cellphone view of LifeCenter platform


MedicareCENTER puts power into the hands of agents. This game-changing technology grew out of Integrity’s commitment to create effective solutions for the partners and agents we serve. MedicareCENTER makes it easier for agents to increase enrollments, stay compliant and better serve their clients. We’re integrating Medicare resources with compliant Call Recording, data science insights, proprietary CRM and a fully-featured Mobile App — and offering it all from one single portal. MedicareCENTER is a streamlined hub for agents to work where they want, when they want.

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We know what it takes to run an agency well. With IntegrityCONNECT® technology, agencies can manage their business from our cloud-based portal and empower their teams to maximize their time and better support agents and their customers. IntegrityCONNECT® uses our proprietary technology that unites marketing and operations processes in a centralized system, including managing customer relations data, managing the healthcare enrollment process, agent tracking, commissions and agent outreach.


Integrity LeadCENTER

LeadCENTER is our proprietary lead buying and selling platform, providing real-time access to millions of exclusive and compliant leads, helping our partners and agents maximize their return on investment. The platform’s built-in functionality for lead projections and heat mapping — as well as support from a full lead-generation team — ensures Integrity partners always have access the industry’s top-performing consumer leads. With real-time lead acquisition, agents can have live, local prospects delivered directly to their LeadCENTER dashboard via phone or data. This helps consumers get answers to their insurance questions as quickly as possible from qualified agents. LeadCENTER also integrates directly with MedicareCENTER, for a streamlined workflow.

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Laptop view of LeadCenter platform

Data Science, Artificial Intelligence and Machine Learning

Integrity uses the power of data science to gain insights into consumer behavior across the full insurance journey of demand, prospect, engagement and retention. By leveraging machine learning and artificial intelligence, we provide partners with the right data, in the right place, at the right time.

We track metrics through all stages of an enrollment — from product to consumer to agent — by tapping into data from over 500,000 agents across our platform. When combined with in-depth market intelligence from Deft Research, an Integrity-owned partner and the industry’s go-to resource for insurance insights, we produce best-in-class reporting and create real-time dashboards that help simplify and make experiences more human — all while following data security best practices.