DALLAS – Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired CSG Actuarial (“CSG”), the industry’s foremost quoting technology platform and data solution for the senior health and life insurance marketplace. This industry-transforming partnership unites two leading innovators under a shared vision to provide a better experience for the healthcare industry. As part of the acquisition, CSG Principals Bryan Neary and Doug Feekin will become Managing Partners in Integrity. Financial terms of the transaction were not disclosed.
Through the partnership, CSG’s industry-leading technology and data aggregation tools will enhance Integrity’s proprietary technology platform and provide our industry even more transparency on product data, market research and consumer trends at all stages of the insurance enrollment process. This insight offers agents, agencies, carriers and consumers the ability to make data-driven decisions when considering their insurance needs. In addition, CSG will continue to develop and enhance new and existing software as a service (SaaS) solutions to simplify and streamline quoting, enrollment and other fundamental processes.
“At Integrity, we are committed to innovating insurance in every way possible, which makes this investment in cutting-edge technology crucial to our mission,” said Bryan W. Adams, Co-Founder and CEO of Integrity Marketing Group. “No one creates better quoting and enrollment tools and provides more relevant industry insight than CSG. We believe the right technology and data solutions can improve the entire health insurance process for agents, agencies, carriers and consumers. With the brilliant and dedicated team at CSG now part of the Integrity family, we’ll continue to develop innovative solutions together that will fundamentally improve insurance.”
Founded in 2007, CSG began as an actuarial consulting firm focusing on product development services. The founders soon recognized the immense value of the data it accumulated, including premium rates and agent support insights. CSG has leveraged that vast data trove in the development of its comprehensive data and SaaS suite, which contains a real-time quote activity tracker, e-application enrollment software and a comprehensive document library.
“We have proprietary information that helps consumers select the healthcare coverage they need. The data we provide drives impactful decisions for agents, agencies, carriers and consumers, and offers powerful insight into market demand and trends,” explained Bryan Neary, Co-Founder and Principal of CSG. “By combining Integrity’s knowledge, expertise, relationships and distribution network with our groundbreaking technology, we are creating a dramatic change in the way insurance is sold today. We envision solutions that give consumers better access to information and help them make more-informed healthcare decisions for their families. We’ve only scratched the surface of what we can accomplish together.”
With a fine-tuned understanding of the insurance marketplace and a knack for building highly relevant and timely products, the CSG team transformed the insurance technology space. CSG’s easy-to-use, online quoting and enrollment tool has revolutionized the industry. The company offers best-in-class digital solutions for Medicare Supplement, Medicare Advantage, Final Expense, Senior Dental and Hospital Indemnity products.
“Years ago, we recognized the need to create software as a service (SaaS) tools that made agents’ lives easier and we’ve been innovating to meet that need ever since,” shared Doug Feekin, Co-Founder and Principal of CSG. “Technology is changing the process of selecting the right insurance coverage and agents need the most updated solutions for their customers. This partnership with Integrity gives us access to immense resources and data to increase that innovation, while scaling the adoption and utilization of our products. It has the power to shape the future of healthcare and we’re eager to get started.”
“The Integrity and CSG partnership will transform the insurance experience in ways that we previously could only dream of,” acknowledged Steve Young, Chairman of the Board at Integrity. “CSG offers the most impactful all-in-one suite of support tools available to insurance agents, agencies, carriers and consumers in the senior market. Together, we are perfectly positioned to completely advance the insurance game — the industry will look back and remember this pivotal partnership.”
Following this partnership, CSG will continue to serve their current clients with the same level of expertise they have grown to expect. These clients will benefit from the increase of support enabled by CSG’s utilization of shared services available to all Integrity platform partners. Those services include accounting, IT, research and development, human resources, legal counsel, third-party administration and access to a full-service advertising and marketing agency.
Additionally, CSG employees will receive meaningful company ownership under the Integrity Employee Ownership Plan.
“Our employees are the reason we’re here every day and we’re thrilled to offer them the opportunity to share in this success through Integrity’s Employee Ownership Plan,” said Neary. “We value their contributions, dedication and expertise; in Integrity, we’ve found a partner who feels the same.”