Alyssa Sica is the Founder of Divine Purpose Financial.
Alyssa is an experienced creative professional who began her career in the entertainment industry before transitioning into insurance and financial services. Her professional path has been guided by a deep passion for financial literacy sparked early in life by witnessing the impact a lack of financial education had on working-class families — including her own.
She co-founded Divine Purpose Financial alongside her husband and business partner, David Sica. Together, they combine practical strategies with long-term vision to mentor agents and help families build sustainable retirement income and generational wealth. Alyssa also founded Money Minded Millennials — a community-driven initiative that equips young adults with real-world financial skills through volunteer-led programs in high schools across the country.
Alyssa resides in Frisco, Texas, with her husband, David. Outside of business, she takes part in community service initiatives, dining with friends and business associates and enjoying her time with the couple’s two Siberian huskies.