DALLAS – MAY 6, 2025 – Integrity, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with Smart Insurance, an independent marketing organization based in Annandale, Virginia, and led by Jongjoon “JJ” Kim. Financial details of the partnership were not disclosed.
Smart Insurance’s mission is to help Asian Americans connect with the Medicare coverage that language barriers or cultural differences may inhibit them from obtaining. More than just an insurance agency, Smart Insurance also serves as a support system for its diverse team members, who speak several languages, including Cantonese, Mandarin, Japanese, Vietnamese and Korean. Founder JJ Kim immigrated to the United States from South Korea in 1998 and created his own success in the insurance industry through fortitude, perseverance and drive. Today, he uplifts others in his community by bringing health insurance and coverage options to those in need while creating career opportunities for agents.
“JJ is the type of remarkable person who sets goals and exceeds expectations, regardless of challenges,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “Like Integrity, JJ believes that everyone should have access to Medicare and insurance services — and his agents have the dedication and work ethic to execute that vision. Joining forces with Integrity is more than just a partnership for Smart Insurance, it’s an opportunity for families and entire communities to gain access to the best insurance solutions available. With Integrity’s scale, technology and industry expertise, JJ and his team can better serve populations that need their specialized attention and support even more agents in building successful careers. Together, we will expand JJ’s incredible devotion to community-building and create a future of shared success.”
“I am deeply moved by Integrity’s commitment to service,” said JJ Kim, President and CEO of Smart Insurance. “Integrity shares our vision of ensuring that vital coverage reaches those who need it most, and the platform’s support will help us expand beyond Asian communities to educate and serve more diverse groups. This partnership also enables us to better empower our agents with cutting-edge resources and world-class technology, so they can meet client needs with confidence wherever they are. I’m excited to build an even stronger legacy of outreach and empowerment with Integrity. It’s an opportunity to serve our community better than ever before.”
With best-in-class life, health and wealth solutions, and proprietary technology, Integrity is built to support agencies like Smart Insurance that want to further expand their capacity to serve. The Smart Insurance team will utilize Integrity’s technology to streamline quoting, enrollment and policy management while reaching clients in whatever setting they feel comfortable. This product integrates with Ask Integrity™ — an AI-powered, voice-activated digital assistant that uses key insights and recommendations to deliver better outcomes and strengthen client relationships. Integrity partners also benefit from perceptive leadership direction, highly insightful data and analytics, and ongoing innovation.
“JJ has a special ability to connect with those around him — especially within the underserved and immigrant communities,” said Tony Holland, CEO of Global Premier Benefits and Managing Partner at Integrity. “He places tremendous value on personal integrity and has shown remarkable discipline and adaptability throughout his own entrepreneurial journey. By combining his team’s unique talents and diverse backgrounds with Integrity’s platform and technology, he can extend his impact even further. The Smart Insurance team will also have access to Integrity’s all-star leadership team, which will help shape their vision and broaden their perspective. JJ is a wonderful example of living the American Dream and there’s no doubt this is the beginning of a whole new chapter of success for Smart Insurance.”
All Integrity partners receive access to an influential network of industry leaders, who are committed to reaching consumers from all walks of life. These esteemed trailblazers and visionaries are using their experience with leading insurance and financial services companies to create holistic solutions that integrate life, health and wealth protection and planning. By collectively sharing best practices and strategic insights, the Integrity partner platform is improving insurance and financial services processes for all stakeholders — and helping more Americans prepare for the good days ahead.