Integrity Expands Reach in Life Insurance and Long-Term Care Markets with Acquisition of New York-Based Advisors Insurance Brokers

February 9, 2021

Partnership provides AIB with access to Integrity's expansive carrier relationships, exclusive products and proprietary technology solutions

DALLAS – Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired Advisors Insurance Brokers (“AIB”), one of the largest brokerage general agencies in the country. As part of the transaction, Kevin Johnson, CEO of AIB, will become a Managing Partner in Integrity. Financial terms of the acquisition were not disclosed.

“Integrity is committed to innovating insurance by bringing together skillsets that complement our growing roster of platform partners,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “As we’ve gone through this global pandemic, Americans realize the importance of life, health and long-term care insurance coverage now more than ever. By adding Advisors Insurance Brokers to the Integrity platform, we are able to serve more Americans and help them with these planning needs.”

AIB brings an exceptional reputation for customer service and expertise in its core products. The firm began in 1992 with a focus on long-term care insurance and planning in the New England region. The company has evolved to offer life insurance, fixed indexed annuities and a wide range of insurance products. AIB is now a recognized leader in life insurance and long-term care, providing insurance and retirement products to thousands of Americans.

“At our core, we are built on a foundation of unmatched customer service that we were not willing to compromise for any partnership opportunity,” said Kevin Johnson. “Integrity values that legacy and offered a vision for our next phase of growth. We will retain the boutique-like feel our customers have always appreciated, while providing them with cutting-edge resources and technology we never could have provided on our own. We’re excited to become part of such a legendary team.”

“What attracted us to Integrity is their innovative spirit and the way they are innovating the industry,” described Bob Vandy, President of AIB. “This partnership provides us with the effectiveness and new efficiencies that we can now bring to our existing broker, producer and consumer relationships. The scale and reach that Integrity possesses is going to complement and expand our capabilities more than we ever could have done on our own.”

AIB’s expertise in life insurance will dovetail with Integrity’s partner network, which is made up of best-in-class agencies nationwide led by the most innovative leaders in the industry. As part of this network, AIB will gain access to Integrity’s platform resources which include proprietary technology, such as quoting and enrollment tools, call center capabilities, research and development, data solutions and product development. As a partner, they can streamline business functions by accessing centralized services such as human resources, legal counsel, accounting, IT and a full-service advertising and marketing firm.

“Integrity is going to deliver tremendous support for our firm’s infrastructure needs,” explained Pete Kelly, COO of AIB. “By joining Integrity, we can focus our energy on what’s ultimately most important — our brokers and clients.”

AIB’s employees will also qualify for the Integrity Employee Ownership Plan, which provides meaningful ownership to Integrity employees.

“Including our employees in ownership opportunities is what clinched the partnership for us,” shared Johnson. “I didn’t build this company alone; our success is the result of decades of dedication and hard work from our employees. This brings a different dimension to the firm and we’re ecstatic about where our trajectory is headed.”

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About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

About Advisors Insurance Brokers

Advisors Insurance Brokers, headquartered in Clifton Park, New York, is an independent and nationally recognized Brokerage General Agency (BGA) that specializes in life insurance, long-term care insurance, disability income insurance and fixed and indexed annuity consulting and sales. Founded in 1992, they have grown to serve thousands of Americans throughout the country with their insurance needs. For more information, visit

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