Integrity Expands Life Insurance Distribution with Acquisition of Anthony Insurance Agency

May 18, 2021

Anthony Insurance joins forces with Integrity to utilize the proprietary products, technology, tools and resources available exclusively to agents within the Integrity platform

DALLAS – Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired Anthony Insurance Agency (“Anthony Insurance”), a field marketing organization (FMO) based in Boca Raton, Florida. As part of the transaction, Eric Anthony, Sr., President of Anthony Insurance, will become a Managing Partner at Integrity. Financial terms of the transaction were not disclosed.

Anthony Insurance is the most recent industry leader to join Integrity’s expansive partner network. With more than two decades of sales and business experience, Eric Anthony has led the agency through rapid growth since its inception. The agency focuses on providing life insurance products to consumers nationwide. In 2021, Anthony Insurance expects to place more than $31.5 million in annual paid premium while serving more than 45,000 Americans.

“Integrity is uniquely positioned to help agencies like Anthony Insurance reach their full growth potential,” said Bryan W. Adams, Co-Founder and CEO of Integrity Marketing. “Technology enablement is reshaping every aspect of the insurance industry and Integrity has created the powerful solutions that Anthony Insurance’s agents need to be successful in the field. We are changing insurance for the better and Eric has caught that vision. It is so exciting to now call Eric and his team our partners at Integrity.”

“Anthony Insurance has been extremely successful during the past few years, but I knew we could accomplish much more with the right resources and network to guide us,” explained Eric Anthony, Sr., President of Anthony Insurance. “I’ve watched so many industry leaders I admire join forces with Integrity. When I learned all that Integrity could offer a business like mine, I knew I wanted to be a part of it. I’m honored that Anthony Insurance is now an Integrity partner — we are just getting started in what we can accomplish together.”

“I’ve watched Eric bring his incredible work ethic and commitment to helping others to this business,” said Shawn Meaike, President of Family First Life and Managing Partner at Integrity. “He understands how to build a business and strengthen any team he is part of. Integrity’s resources will be the powerful catalyst he needs to experience the next level of supercharged growth — we call it the ‘Integrity Effect.’ I’m looking forward to what the future holds for Anthony Insurance and I’m thrilled to welcome their team to the Integrity family.”

Anthony Insurance will enhance its growth by utilizing Integrity’s technology-rich platform and resources, including CRM, data solutions, market research capabilities and a world-class advertising and marketing firm. Operations will be streamlined through Integrity’s shared business services, which include HR, accounting, IT and legal.

In addition, Anthony Insurance will gain access to the wealth of industry knowledge and experience shared between Integrity’s fast-growing network of industry leaders and legends. They include CSG Actuarial, ThomasARTS, Deft Research, Access Capital, Brokers International and Insurance Administrative Solutions’ third-party administrator, as well as Connexion Point and SeniorCare Benefits call centers.

Anthony Insurance employees will also receive meaningful company ownership through the Integrity Employee Ownership Plan.

“Eric is constantly looking for ways to serve more Americans and he knew he needed a partner to achieve that goal,” shared Andrew Taylor, President of Taylor Financial and Managing Partner at Integrity. “Integrity offers everything Anthony Insurance could ask for in a partner — from its technology platform to its operational services and its ever-expanding network of industry icons. With Integrity’s substantial resources behind them, Anthony Insurance will be empowered to achieve even more in this marketplace.”

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About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

About Anthony Insurance Agency 

Anthony Insurance Agency is a leading insurance agency headquartered in Boca Raton, Florida. They specialize in final expense life insurance, mortgage protection, fixed indexed annuities and Medicare supplements. Anthony Insurance prides itself on empowering agents across the country to attain great success with top compensation, vested renewals, diverse product lines, innovative lead options and superior sales training. In 2021, the agency expects to place more than $31.5 million in annual paid premium while serving more than 45,000 Americans

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