Integrity Extends Reach in the Northwestern United States with Addition of Best Value Insurance

December 22, 2020

Integrity's innovative technology platform provides Best Value agents with industry-leading tools for accelerating growth

DALLAS – Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired Best Value Insurance Services, Inc. (“Best Value Insurance”), one of the largest health insurance brokerages in the Northwest. As part of the transaction, Best Value Insurance Founder and President Jay Ebert will become a Managing Partner with Integrity. Financial terms of the transaction were not disclosed.

Best Value Insurance, headquartered in Ferndale, Washington, is a leading independent distributor of health insurance products focused on serving at-or-near retirement age Americans. Best Value Insurance works with hundreds of independent agents who service more than 15,000 Americans annually. In 2020, Best Value Insurance expects to help insurance carriers place more than $30 million in annual premium.

“Jay has a passion for serving agents and ensuring their needs are always met,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “He grew his business from the ground up and can expect that growth to skyrocket as an Integrity partner. Jay will now sit at the table with a formidable group of experts and trailblazers who are part of the strongest marketing team in the industry. I couldn’t be prouder to welcome Best Value Insurance as our partner.”

“Our philosophy has always been that agents come first, and Integrity operates exactly the same way,” shared Ebert. “As we explored Integrity’s partnership opportunities, it quickly became obvious that no matter how hard we worked, we would never be able to grow as quickly as we can with Integrity. This partnership provides the best outcomes for our agents through Integrity’s technology and resources, and the support we receive from other partners. We’re humbled, excited and invigorated to move forward.”

Becoming an Integrity partner provides Best Value Insurance access to Integrity’s best-in-class partner platform and resources. This includes their innovative MedicareCENTER enrollment platform and collaboration with the industry’s leading minds and decision makers through Integrity’s partner network. In addition, Best Value Insurance will now be able to leverage Integrity’s centralized business functions, including IT, compliance, legal, accounting, human resources and a full-service marketing and advertising firm.

“Best Value Insurance is respected throughout the industry for supporting the success of their agents and this decision to partner solidifies that commitment,” said Ryan Kimble, Managing Partner of Integrity and President of Agent Pipeline. “Because they now have Integrity’s incredible business resources behind them, they can build on that foundation while focusing on what matters most: organic growth through their outstanding team of agents. This is a partnership that benefits everyone involved.”

The advantages for agents and employees are significant. Best Value Insurance agents can utilize technology offerings such as online quoting, enrollment and CRM capabilities. Employees also qualify for meaningful company ownership through the Integrity Employee Ownership Plan.

“The name says it all: Integrity,” continued Ebert. “Integrity’s commitment to agents means we can focus on the people we serve while Integrity takes care of the rest. There was no way we were going to miss out on this opportunity.”

Download Press Kit

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

About Best Value Insurance Services

Best Value Insurance Services, Inc., headquartered in Ferndale, Washington, is a leading independent distributor of health insurance products focused on serving at-or-near retirement aged Americans. Best Value has developed a distribution network that includes independent agents and insurance agencies in 25 states, although primarily located in Washington, Oregon, Idaho and Montana. Working with more than 400 independent agents, Best Value expects to help insurance carriers place more than $30 million in annual premium.

Media Contact:
Rachel Aird, Public Relations Director
Partnership Inquiries:
Eric Pederson, Vice President of Business Development

For partnership inquiries, please complete the form below.

Contact us