Keeping Your Edge

Category: "Inspire" Stories

Date: May 27, 2025

They say that iron sharpens iron, and no one understands that better than Joe Goins, President of Carolina Insurance Advisors.

Based out of Raleigh, North Carolina, Joe focuses on building his agents “the right way,” by training, inspiring them, and growing alongside them. The lessons of consistent effort clearly inform his management approach, and he encourages his agents to set attainable goals for what they can do each day and to not skip them.

Joe leads his team by holding weekly training sessions where he encourages agents to get involved, share their stories and provide feedback to ensure everyone learns from both each other’s progress and mistakes. The intent is to bring agents together for a common purpose, strengthen each team member and help individuals achieve their goals. Incremental progress is key. As Joe explains, “I’m big on the small steps.” His agents appreciate that he treats them as business partners, provides structure for success and encourages their independence — and it’s helping to drive results.

Joe entered the industry at the young age of 21, so he recognizes the impact that mentorship can have on a career. With Integrity, Joe has found a team filled with successful partners and opportunities he can build on. “For me, Integrity’s biggest draw is that I can continue to grow and learn more by being associated with people who are smarter than me, bigger than me and better than me,” he explains.

With all the resources that Integrity brings to the table, Joe knows he’ll be better able to grow his business and help his agents succeed. “It’s great to see a company like Integrity who lives by their name and does what they say they’re going to do,” he says. “That’s who you want to partner with.” Ultimately, Integrity provides the iron that not only will make his team stronger, but will ensure they maintain their professional edge so they can help even more Americans find the coverage they need. Learn more about Joe and the whole Carolina Insurance Advisors team here!

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