DALLAS – OCTOBER 2, 2024 – Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with C. Ash Group, an independent marketing organization based in Bedford Heights, Ohio, and led by Chester and Sherri Ash. Financial details of the partnership were not disclosed.
“I’m pleased to welcome these incredibly talented and community-focused leaders to Integrity. Chester and Sherri bring a depth of servant-leadership that only comes from personal determination and a commitment to improve the lives of those they work with and serve,” expressed Bryan W. Adams, Co-Founder and CEO of Integrity. “Their dedication to service is uplifting their community — which perfectly aligns with the core values of Integrity. With access to Integrity’s advanced technology and comprehensive resources, C. Ash Group can offer more innovative and personalized solutions that meet specific client needs and help more families prepare for the good days ahead. We’re thrilled to add Chester and Sherri’s energy, experience and enthusiasm to our mission to innovate insurance and financial services!”
More than just an agency, C. Ash Group acts as a vibrant, supportive and highly motivated work family committed to making a substantial impact on its community. The organization offers access to a wide range of life and health insurance products and is experiencing rapid growth in additional markets. Together, Chester and Sherri Ash recruit, train and motivate agents to ensure every member of the C. Ash Group team is proficient in educating clients and meeting their needs. Community interaction and service are central to C. Ash Group’s philosophy — the agency has pioneered efforts such as Feed the Streets, where employees and agents provide free meals to residents in underserved neighborhoods.
“Insurance is really about helping people build a better life,” said Chester Ash, CEO of C. Ash Group. “Integrity shares our vision of creating a powerful impact for good. Their efficient support systems, vast resources and groundbreaking technology — including MedicareCENTER and LifeCENTER — help our agents better serve their clients and strengthen recruiting efforts to build our team. We’re especially excited about utilizing Ask Integrity™, which resonates with new agents and multiplies their capacity to reach more families. Integrity also positions us for market expansion by offering us guidance from leading industry voices and cutting-edge innovation. We’re just getting started in our plans for growth and we’re excited to create our future with Integrity.”
“When I met with Integrity, I could immediately tell our values were aligned and we would succeed together,” said Sherri Ash, VP of Operations at C. Ash Group. “Family, service and community are central to our company culture, and they’re part of Integrity’s core values as well. This partnership gives us access to the leaders and partners who will continue to support our success. In turn, we’re excited to contribute our experience and perspective to the Integrity partner network. Integrity has built the advanced technology that allows our agents to make a lasting impact on the families in our own communities who need our help the most. Our agents can streamline their business functions to maximize their time and put people first. The energy we’ve felt from this partnership is unmatched — there is no ceiling on what we’ll accomplish together.”
Integrity’s powerful and proprietary technology helps agents maximize their opportunities to enhance the health and financial wellbeing of their clients. The full-stack platform includes the cloud-based solutions LifeCENTER and MedicareCENTER, which streamline workflow for agents, deepen client relationships and promote stronger policy management through integrations with Ask Integrity™, the industry’s leading AI-powered, voice-activated assistant. It also includes MarketingCENTER, which offers a library of customizable, compliant marketing resources. The C. Ash team can find additional growth opportunities by accessing world-class leadership guidance, highly effective data and analytics and ongoing innovation.
C. Ash Group is now an active participant in furthering Integrity’s shared mission to improve countless lives by helping Americans prepare for the good days ahead. Integrity has assembled a visionary group of industry experts focused on reaching consumers from all walks of life. This network of trailblazers and leaders have partnered to integrate life, health and wealth planning into comprehensive solutions that humanize the insurance and financial services processes for all stakeholders and lead to better outcomes overall.