Legendary Northeastern Insurance Powerhouse GarityAdvantage Partners with Integrity

August 4, 2021

New England’s premier IMO and the nation’s largest life and health insurance distributor join forces in quest to expand opportunities and solutions for agents and consumers

DALLAS – Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired GarityAdvantage, one of New England’s largest independent marketing organizations (“IMO”) based in Boston, Massachusetts. As part of the acquisition, Brian Garity, CEO of GarityAdvantage, and Rachel Garity, CFO of GarityAdvantage, will become Managing Partners in Integrity. Financial terms of the transaction were not disclosed.

Boston native Joe Garity, Jr., founded GarityAdvantage in 1970 to help seniors secure the best insurance products for their needs. Initially focused exclusively on New England, the family-operated firm has greatly expanded its footprint in recent years, becoming a powerful force not just in the Northeast but across the nation. Through its half-century in business, GarityAdvantage has experienced significant growth by placing unwavering focus on broker support, which has created long lasting relationships with its team of agents. GarityAdvantage offers health and life insurance products to the senior market with a specialty in Medicare Advantage. Through its network of thousands of agents, GarityAdvantage will serve more than 250,000 Americans in 2021.

“The deep commitment GarityAdvantage has shown to serving agents during its 50 years in business is truly inspiring,” said Bryan W. Adams, Co-Founder and CEO of Integrity Marketing Group. “They have demonstrated the power of teamwork for long-term success, which mirrors what we’re creating at Integrity. When you combine the deep history of GarityAdvantage with all the amazing resources Integrity provides, there is no limit to what we can do. I’m thrilled to welcome the GarityAdvantage team to the Integrity family and can’t wait to help even more Americans together.”

“Integrity is leading our industry toward the future on every front and we’re so excited to be part of it,” explained Brian Garity, CEO of GarityAdvantage. “Partnering with Integrity gives our brokers access to resources we’ve wanted for a long time, such as call centers, more training and enhanced technology. Our core values are very important to us and with Integrity, we’ve found a partner whose values are completely aligned. We’ve seen our share of great days as a company — partnering with Integrity sets the stage for even greater days to come.”

GarityAdvantage can now advance its aggressive growth strategy by accessing Integrity’s innovative insurtech platform, which includes proprietary quoting and enrollment tools, MedicareCENTER, product development, data and analytics, as well as a world-class advertising and marketing firm. Shared services offered to all Integrity partners include IT, human resources, legal, compliance and accounting.

As an Integrity partner, GarityAdvantage joins Integrity’s unmatched network of national leaders, who collaborate to share best practices and expertise. These partners include CSG ActuarialThomasARTSDeft Research, Access CapitalBrokers International and Insurance Administrative Solutions third-party administrator, as well as leading call centers Connexion PointSeniorCare Benefits and Unified Health.

In addition, GarityAdvantage employees are now eligible for the Integrity Employee Ownership Plan, which provides meaningful company ownership to employees.

“The growth we’ve experienced at GarityAdvantage is incredible — it’s amazing what happens when you put people first,” shared Rachel Garity, CFO of GarityAdvantage. “We know we’ve found a partner in Integrity who takes care of their employees the same way we do. From allowing them to share in profitability through the Employee Ownership Plan to offering the Women in Leadership program, our team has so many exciting opportunities for growth. In addition, Integrity has teamed up with the best leaders in the industry and we’re very proud to be part of that network. This is the culmination of a long journey for us and we couldn’t be more excited for what comes next.”

“GarityAdvantage has been a trailblazer for Medicare products in the New England area for many years,” said Steve Young, Integrity’s Chairman of the Board. “By now joining with Integrity, they are able to capitalize on the resources we bring to the table as they experience the impact of the ‘Integrity Effect.’ Together, we are building a new era of growth and expansion for their business as they prepare for another 50 years of industry leadership.”

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About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit www.integrity.com.

About GarityAdvantage

GarityAdvantage is an independent marketing organization that specializes in the senior market — namely, Medicare products. The firm is also proud to serve as a key intermediary between insurance carriers and a network of independent sales agents. GarityAdvantage is an expansive Medicare leader in the New England area and is rapidly expanding into new markets. In business since 1970, GarityAdvantage today serves more than 250,000 Americans. For more information, visit www.garityadvantage.com.

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Rachel Aird, Public Relations Director
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Eric Pederson, Vice President of Business Development

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