GoldenCare USA combines with Integrity Marketing Group to Better Serve the Senior Market

May 8, 2018

DALLAS — Integrity Marketing Group, LLC (“Integrity”), today announced that it has completed the acquisition of GoldenCare USA, Inc. (“GoldenCare”), a national wholesaler of Long-Term Care, Medicare Advantage and Medicare Supplement products. As part of the deal, GoldenCare’s founder, Lenny Anderson, becomes an owner in Integrity. Financial terms of the private transaction were not disclosed.

Founded in 1976, GoldenCare is the foremost Long-Term Care marketing organization in the country and one of the largest Medicare agencies with 10,000 independent agents. The combined business will produce almost $850 million in annualized premiums and expands Integrity’s national presence to over 130,000 independent agents and 325 full-time employees. GoldenCare, headquartered in Minneapolis, will continue to operate nationally under its brand and all employees will stay in their current roles.

“There comes a time when we all have to look at our succession planning options. Integrity is the clear choice in the market because it has the same partnership philosophy I used to build my business over 41 years,” said Lenny Anderson, President & CEO of GoldenCare. “I’ve known many of the Integrity partners for decades. They truly have “integrity” in all that they do and I’m excited to partner with them as we all take GoldenCare and Integrity to the next level.”

“Lenny Anderson is an icon in the Senior Market and is widely recognized for his innovation and leadership in Long-Term Care,” said Bryan W. Adams, Co-Founder & CEO of Integrity. “This acquisition adds another highly-respected industry leader to our platform. GoldenCare’s Long-Term Care sales are growing at more than double the market rate which aligns with Integrity’s mission to be the leader in the Senior Market.”

“We know that we are creating something very special at Integrity when an industry legend like Lenny Anderson joins our platform.” added Steve Young, Chairman of Integrity. “We’re humbled to have him and his team join the Integrity family.”

In 2018, the combined company will help over 450,000 Americans plan for their important life and health insurance needs. Integrity is the nation’s largest independent senior insurance marketer and the leader in the Medicare Advantage, Medicare Supplement, Final Expense and Long-Term Care markets.

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

Media Contact:
Rachel Aird, Public Relations Director
202-559-2739Partnership Inquiries:
Eric Pederson, Vice President of Business Development

For partnership inquiries, please complete the form below.

Contact us