Integrity Expands Midwest Footprint with Acquisition of Emrick Insurance Marketing Group

June 24, 2019

DALLAS — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products to the Senior Market, today announced it has entered into a definitive agreement to acquire Emrick Insurance Marketing Group (“Emrick Group”), an insurance marketing organization headquartered in Illinois. As part of the deal, Emrick Group co-owners and siblings Brenda Emrick-Kennedy and John Emrick become owners in Integrity. Financial terms of the private transaction were not disclosed.

Emrick Group markets Medicare Advantage and Medicare Supplement products, as well as a wide range of other Senior Market life and health products through a network ofagents in 21 states. Brenda and John lead the company as President and CFO, respectively, taking over from their father, Roger, who founded the business in 1971.

“As a family-owned and operated company, we have grown through a strong tradition of ethical business practices and first-rate service for our customers and agents,” said Brenda Emrick-Kennedy. “As soon as we spoke to Bryan and the Integrity team, we knew they shared our commitment to these principles.”

“We’re thrilled to become part of this outstanding organization,” added John Emrick. “Integrity provides us with the resources and infrastructure we need to grow, as well as strategic collaboration with Integrity’s long list of industry leading partners.”

“The Emrick family built their business by cultivating deep agent relationships and they have become a leading marketer of Senior products in the U.S. through a focused dedication to agent success,” said Bryan W. Adams, Co-Founder & CEO of Integrity. “We welcome the Emrick Group to the Integrity family and look forward to partnering with Brenda and John to take their company to the next level.”

“It’s so exciting when such proven organizations join Integrity and add their expertise in the markets we serve,” said Tom Schueth, Co-Founder and Managing Partner of Integrity. “Sharing our collective knowledge and leveraging it across the Integrity agency partners is what drives our success. No other platform puts an agency in a better position to maximize growth.”

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

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