Integrity Marketing Group Continues Growth with Acquisition of Senior Insurance Brokers

July 30, 2019

DALLAS — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced the acquisition of Senior Insurance Brokers, LLC, an insurance marketing organization based in Fort Worth, Texas with operations throughout the Southwest region of the United States. As part of the deal, Senior Insurance Brokers founder Jake Bailey will become an owner in Integrity. Financial terms of the private transaction were not disclosed.

“We knew from the moment we met with Bryan and the Integrity leadership team this was the right decision for us and our agents,” said Bailey. “For the past 15 years, our success has been grounded in protecting the health and financial security of Seniors with the latest and most competitive products available. With Integrity on our side, we now have access to the very best products the industry has to offer and can focus our efforts on sales and marketing as an Integrity Platform Partner.”

“Jake and his amazing team at Senior Insurance Brokers have established the gold standard for serving the Senior Market in Texas and the surrounding states,” said Bryan W. Adams, Co-Founder & CEO of Integrity. “This is a young, aggressive team that has achieved tremendous growth by giving agents the tools and support they need to win in a demanding marketplace. Their energy, enthusiasm and passion to win is an ideal fit for the Integrity family of partners.”

“I’ve had the pleasure of working with Senior Insurance Brokers for many years and can’t wait to see what happens when we combine their energy, focus and relentless drive for results with the incredible resources available at Integrity,” added Jim Sweeney, American Senior Benefits founder and Integrity Managing Partner. “Jake always stays one step ahead in the Senior Market and will make Integrity a stronger organization on day one.”

“The professionals at Senior Insurance Brokers lead by example by placing the customer first and taking zero shortcuts to success,” said Steve Young, Chairman of the Board of Integrity. “They are an ideal fit for our team and an outstanding contribution to an already strong presence for Integrity in this region.”

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

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