Integrity Marketing Group Expands Leadership Team with the Addition of Two Seasoned Executives

April 30, 2019

DALLAS — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products to the Senior Market, today announced an expansion of the company’s executive team with the appointment of industry veterans Robert (Bob) Grannan to the position of Managing Director of Sales and Marketing and David Tiffany to the position of General Counsel.

Grannan and Tiffany join a team presiding over a period of unprecedented growth for Integrity. In 2019, Integrity will write more than $1 billion in new insurance premiums and has increased its leadership in the Senior Market by adding 16 new acquisitions since January 2018. Integrity currently has nearly 500 employees nationwide and serves more than 145,000 agents.

“We are absolutely thrilled to welcome Bob and David to Integrity,” said Bryan W. Adams, Co-Founder & CEO of Integrity. “Over the course of his career, Bob has been instrumental in the development and marketing of revolutionary products that we now deliver to the Senior Market. David’s experience has set the bar for how mergers and acquisitions are accomplished in the commercial insurance and healthcare industries. Both will be invaluable as we continue to expand our market leadership and partner with carriers to create new, innovative products.”

Prior to joining Integrity, Grannan spent nearly 30 years at AEGON, Transamerica and Providian Corporations, most recently as Vice President of Transamerica’s Independent Marketing Organizations division. In this capacity, he was responsible for the development and launch of the company’s Final Expense Group, generating more than $800 million in sales since inception and setting the standard for final expense product design.

“What Integrity has accomplished is nothing short of astounding,” said Grannan. “They have gathered the very best practitioners under one roof and have transformed the Senior Market. I look forward to working with Integrity’s leadership team and with insurance carriers to drive continued innovation.”

Prior to Integrity, Tiffany was Senior Vice President and General Counsel for Clearview Risk Holdings, a leading wholesale insurance broker and managing general agent specializing in commercial property and casualty insurance coverages. Prior to that position, he was Corporate Counsel for Concentra, Inc., where he actively participated in the landmark merger of Concentra with Humana in 2010. Tiffany received both his undergraduate and law degrees from Southern Methodist University.

“Integrity is on an amazing growth trajectory and I could not be more excited to join the team and help build the company’s legal and compliance capabilities,” said Tiffany. “To have integrated multiple partners while retaining what made each agency successful is an exceptional accomplishment and a testament to Integrity’s expertise.”

“Bob and David are outstanding additions to our proven executive team at Integrity,” added Steve Young, Chairman of Integrity. “We look forward to their contributions as we continue to grow the overall platform and lead the industry in bringing the very best products and service to the Senior Market.”

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

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