Integrity Marketing Group Grows Final Expense Presence with Addition of Senior Select

February 19, 2019

DALLAS — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has completed the acquisition of Senior Select Insurance Group (“Senior Select” or “the Company”), one of the strongest and most respected final expense insurance agencies in the Southeastern United States. As part of the deal, Senior Select President/CEO and Founder, Frank Buce, becomes an owner in Integrity. Financial terms of the private transaction were not disclosed.

Based in LaGrange, Georgia, Senior Select was founded in 1995 and distributes products from a dozen major carriers through a dedicated team of sales professionals. In 2019, Senior Select will produce almost $25 million of new life insurance premium. Buce will continue to lead the business and all Senior Select employees will retain their positions and work from the Company’s Georgia office.

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

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