DALLAS – NOVEMBER 10, 2026 – Integrity, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with Mindwell Inc., an independent marketing organization based in the borough of Queens in New York City, and led by Juan Guarda. Financial details of the partnership were not disclosed.
“Integrity was built to connect tenacious, enterprising leaders like Juan Guarda with opportunities to reach more individuals and families,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “Juan understands that the best way to serve people is to meet them where they are. Through mobile offices, community outreach and trusted local relationships, he has built an organization that makes insurance and financial guidance more accessible to the families who need it most. That people-first mindset aligns perfectly with Integrity’s mission. By combining Mindwell’s strong community presence with Integrity’s innovative technology and shared resources, we can help agents spend less time on administrative tasks and more time building bridges of connection within their community. We’re excited to welcome Juan and the entire Mindwell team to the Integrity family and can’t wait to help them expand their impact!”
Guarda’s path into the insurance industry began by watching his mother face a coverage gap when she needed security most. That challenging experience shaped his mission to help others navigate the complexities of insurance with knowledgeable guidance. Guarda trains Mindwell agents to become an asset within their communities by offering service-driven support with health and life insurance as well as annuities. Still actively writing business, Guarda leads by example — he has become an established local presence through the company’s mobile offices and regular visits to senior centers. Though Mindwell initially catered to a primarily Hispanic audience, it now serves a rapidly growing roster of clients across all demographics.
“I’ve spent most of my life building things from the ground up. Partnering with Integrity means I am no longer building alone,” shared Juan Guarda, CEO of Mindwell Inc. “Through access to top-tier technology and highly effective resources, this partnership has multiplied Mindwell’s opportunities for growth. Our agents now run their business on IntegrityCONNECT — its leads system, additional product lines and strong CRM have greatly enhanced our ability to connect on a deeper level with more people. Integrity’s expansive partner network allows us to tap into a collective of the industry’s brightest minds, creating a multiplier effect of success. I want our team to keep learning and growing, and working with leaders and professionals who are at the top of their game continues to inspire all of us. I’m honored and proud to partner with Integrity and can’t wait to leverage opportunities that help us serve more families together.”
Partnering with Integrity gives Mindwell’s agents access to world-class systems and resources to help them forge meaningful connections and create lasting impact in their communities. Agents can utilize IntegrityCONNECT®, an all-in-one technology platform and business growth engine, to unify carriers, clients and plans into one integrated view. The platform’s best-in-class integrated leads marketplace connects agents with a range of consumer lead opportunities directly within their workflow, while an intelligent CRM and policy management experience provide a comprehensive understanding of their business. Agents can integrate these capabilities with Ask Integrity® — the industry’s leading AI-powered and voice-activated digital assistant — to deepen client relationships and strengthen engagement through client insights, personalized recommendations and proactive coverage notifications. All Integrity partners have access to a wide range of proprietary benefits, including insightful data and analytics, resonant leadership guidance, world-class marketing, ongoing innovation and more.
In addition, Mindwell now joins forces with experienced and respected peers in Integrity’s partner network — a forward-thinking group of industry leaders working to advance Integrity’s broad-based vision of holistic life, health and wealth planning. Through their efforts, agents and advisors are experiencing unprecedented growth opportunities while benefitting from optimized insurance and financial planning processes. This powerful cross-industry collaboration continues to deliver innovative solutions that are simpler, more beneficial and ultimately more human for all stakeholders.