Palmetto Senior Benefits Joins Integrity’s Growing Family of Partners

February 25, 2020

DALLAS — Integrity Marketing Group, LLC (“Integrity”), today announced the acquisition of Palmetto Senior Benefits, (“Palmetto”), an insurance marketing group based in Greenville, South Carolina. As part of the acquisition, Brian Hagerty, Founder of Palmetto, will become an owner in Integrity. Financial terms of the deal were not disclosed.

Palmetto is a national marketing firm that meets the insurance and retirement needs of thousands of Americans. Founded in 2006, the firm has a deep knowledge of senior-focused products and services and has offices in three states.

“Brian has built an incredible business with his team and has developed a stellar reputation with clients, agents and agencies throughout the industry,” said Bryan W. Adams, Co-founder & CEO of Integrity. “Becoming a partner of Integrity will help Palmetto continue to build on their proud legacy and solid foundation and put their business on a path toward accelerated growth.”

“Integrity and Palmetto have the same fiber, fabric and thread to our value systems; they are intertwined,” said Brian Hagerty, Founder of Palmetto. “This is a huge opportunity for us to join an organization with unrivaled assets that will help us reduce operational burdens, while retaining our family-focused culture. The opportunities are endless as to what we can achieve now that we’re part of the Integrity family.”

As an Integrity partner, Palmetto will have access to Integrity’s industry leading sales, marketing and social media resources. Integrity’s robust operational infrastructure and support systems will allow Palmetto leadership to put more focus on their organic growth. In addition, Palmetto employees will become immediately eligible to participate in Integrity’s Employee Ownership Plan, previously announced.

“Integrity’s offerings open countless opportunities to passionate, driven entrepreneurs like Brian,” said Jim Sweeney, Co-Founder American Senior Benefits and Managing Partner of Integrity. “When companies partner with Integrity, they become part of a championship team and network that’s built to equip them with the resources and broad support they need for unmatched success.”

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

Media Contact:
Rachel Aird, Public Relations Director
202-559-2739Partnership Inquiries:
Eric Pederson, Vice President of Business Development

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