Senior Insurance Specialists Expands Opportunities for Agents and Clients with Integrity Partnership

April 7, 2022

Full-service, referral-based agency will upgrade business operations and expand reach through Integrity’s world-class technology, resources and marketing support

DALLAS – APRIL 7, 2022 – Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has acquired Senior Insurance Specialists, an independent marketing organization (“IMO”) based in Joplin, Missouri. As part of the acquisition, Jacob Knorpp, CEO of Senior Insurance Specialists, will become a Managing Partner in Integrity. Financial terms of the transaction were not disclosed.

Knorpp was inspired to join the industry by his father, whose can-do attitude and dedicated work ethic resulted in 25 successful years building an agency in Missouri. Following his father’s retirement, Knorpp launched Senior Insurance Specialists and has been serving seniors for 33 years. Today, Senior Insurance Specialists provides life and health insurance to thousands of seniors nationwide. Their exceptional reputation for customer service has resulted in a business model that is built primarily on referrals.

“Jacob and his team exemplify the way exceptional customer service can make all the difference when building a business,” shared Bryan W. Adams, Co-Founder and CEO of Integrity. “Their reputation has created an inspiring legacy of customer loyalty and agent retention throughout the Midwest. At Integrity, service is paramount in our business as well. Our cutting-edge resources and technology will position Senior Insurance Specialists for substantial new growth opportunities. Jacob started his business by following his father’s amazing example of decades of service. Today, he’s preserving his own company’s proud legacy while preparing for an even brighter future with an Integrity partnership. I can’t wait to see Senior Insurance Specialists reach new heights as a member of the Integrity team!”

“Family is essential to us — and we consider our clients and employees part of our family. We quickly realized that Integrity shares those same values,” explained Jacob Knorpp, CEO of Senior Insurance Specialists. “Over the years, Senior Insurance Specialists has helped thousands of seniors find peace of mind while they plan for the future. Today, Integrity offers that same opportunity for us. We’re thrilled to now have the tools to continue our rapid growth and leave a lasting impact on the lives of clients across the country. Integrity’s extensive technology offerings and customer support will push our agents to a more sophisticated level, which gives me more confidence than I already have about the future of our business. At Senior Insurance Specialists, we’re driven to succeed through service, and now we have a great partner in Integrity to share in our journey.”

Knorpp adds his relationship-building expertise to Integrity’s rapidly growing partner network. Through the framework of this collective of industry legends, leading companies work collaboratively to innovate insurance and financial processes. Additionally, they strategize on best practices and solutions that fulfill Integrity’s mission to help Americans plan for the good days ahead.

Integrity’s platform of proprietary technology and resources is now available to Senior Insurance Specialists to help fuel further growth and expansion. The platform includes real-time quoting and enrollment systems, Integrity’s proprietary MedicareCENTER, innovative product development as well as insightful data and analytics. Senior Insurance Specialists can also take advantage of Integrity’s efficient system of shared business services, including Technology & Innovation, People & Culture, finance, legal and compliance, as well as marketing direction and guidance from a national advertising and marketing agency.

In addition, Senior Insurance Specialists can now provide its employees with meaningful company ownership through the Integrity Employee Ownership Plan.

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About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

About Senior Insurance Specialists

Senior Insurance Specialists, headquartered in Joplin, Missouri, is a leading distributor of senior health insurance, life insurance and fixed annuities. The agency helps thousands of retirees with smart insurance choices to keep their retirement secure, assisting them in person, over the phone and online. The agency’s team members are committed to honesty and exceptional customer service that results in hundreds of new clients every year asking for help in navigating their retirement years. The agency partners with top health and life insurance companies to bring a variety of unique solutions for each of their clients.  Making clients feel heard, valued and well taken care of has always been their number one goal. For more information, visit

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Rachel Aird, Public Relations Director
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Eric Pederson, Vice President of Business Development

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