Integrity Acquires Smith Agency to Grow Network in Pacific Northwest

November 5, 2020

Joining national Integrity platform will propel explosive growth for Smith Agency

DALLAS – Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products today announced it has acquired Smith Agency, a rapidly growing insurance marketing organization (“IMO”) based in Vancouver, Washington. As part of the acquisition, Matt Smith, President of Smith Agency, will become a Managing Partner at Integrity. Financial terms of the deal were not disclosed.

A renowned sales leader with 15 years of industry experience, Smith has grown his business by recruiting and training agents in the Pacific Northwest. The Smith Agency provides life insurance and retirement planning to more than 40,000 Americans annually and expects to produce $25 million in paid premium in 2020.

“Matt has shown incredible leadership by teaching and guiding new agents to replicate the successful business practices he has employed,” said Bryan W. Adams, CEO and Co-Founder of Integrity. “By joining with Integrity, Matt will be able to utilize our innovative technology resources to supercharge his growth and free up his time to focus on what he does best — training and leading agents into prosperous careers by helping others with their life and health insurance needs.”

“Integrity’s platform provides significant infrastructure and will allow me and my team to focus on supporting more agents,” said Smith. “Integrity attracts the most elite and experienced leaders in our business and it’s inspiring to see the collaboration that is taking place among these industry giants. Our future is very bright, and I can only imagine where we’ll go from here with Integrity by our side.”

The Smith Agency is now eligible to utilize Integrity’s platform: a suite of proprietary tools, services and resources available only to partners, including their industry-leading technology solutions that provide online quoting, enrollment and full CRM capabilities. Integrity’s network of platform partners support each other by collaborating on strategies, sales techniques and lead generation. Smith Agency will also benefit from Integrity’s expansive infrastructure including HR, finance and a full-service marketing agency with social media support. In addition, employees are eligible for the Integrity Employee Ownership Plan, which provides them a chance to have ownership in one of the country’s fastest growing companies.

“By partnering with Integrity, Matt won’t have to worry about the day-to-day operations of his business and can focus on sales and client relationships,” said Sean Ruggiero, Managing Partner of Integrity. “Combining his sales proficiency with access to all the great leaders on the Integrity team is going to be powerful and I’m excited to see the future unfold for the Smith Agency.”

“The Integrity model creates efficiencies that are impossible for IMOs to replicate on their own,” said Shawn Meaike, Managing Partner of Integrity and President of Family First Life. “When those efficiencies merge with Integrity’s amazingly talented team of partners, the growth is unstoppable. The Smith Agency is poised to experience remarkable results as they utilize this ‘Integrity Effect’ in their business.”

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About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

About Smith Agency

Smith Agency, also known as Family First Life Northwest, is a leading insurance agency headquartered in Vancouver, Washington. They are dedicated to helping insurance agents succeed by providing hands-on agent training and insurance licensing scholarships to more than 2,500 agents nationwide. They train agents on insurance sales techniques for Mortgage Protection, Final Expense, Annuity, IUL and Medicare insurance. For more information, visit

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