DALLAS – SEPTEMBER 23, 2025 – Integrity, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with Steamship Financial Group, an independent marketing organization based in Maine and led by Seth Fenn. Financial details of the partnership were not disclosed.
“Integrity’s national scale and advanced technology offerings help agencies like Steamship Financial Group bridge the critical gap between consumers and coverage,” shared Bryan W. Adams, Co-Founder and CEO of Integrity. “Seth’s dedication to mentorship and his hands-on leadership approach are perfectly in sync with our commitment to meet the life, health and wealth protection needs of consumers, while helping agents and advisors build their businesses. Integrity’s technology, enrollment platforms and lead programs will give Seth and his team the resources they need to enhance productivity and continue to scale their growth. We’re excited to unlock new opportunities for the entire Steamship Financial Group team, and we welcome them to the Integrity family.”
Steamship Financial Group is dedicated to empowering individuals from every background — both clients and agents — to achieve their financial goals. The agency specializes in connecting seniors with tailored health insurance solutions as well as annuities. Guided by Seth Fenn’s unwavering commitment to prioritizing the best interests of agents and clients, the firm has built a culture of trust, loyalty and collaboration, enabling the team to navigate challenges together with confidence.
“Integrity provides the best technology solutions currently available in the market and with their deep industry relationships they are not only contributing to the future of this industry, they are creating it,” explained Seth Fenn, President of Steamship Financial Group. “This partnership has completely transformed our entire business. Access to Integrity’s top-tier technology, robust lead systems and unrivaled support have facilitated exponential growth in client outreach as well as in the size of our team. In addition, Integrity maintains the same priorities we do — a shared belief in treating our team like family, working hard and serving others with care and compassion. We’re confident we’re with the right partner for our next phase of expansion and we see tremendous opportunities ahead to serve more people.”
Integrity’s full-stack technology provides agents with transformative resources to build relationships more effectively and efficiently. Through IntegrityCONNECT™, agents can access instantaneous life and health quoting and enrollment, as well as simplified ongoing plan management from a single integrated platform. They can further optimize these capabilities by utilizing Ask Integrity® — the industry’s leading AI-powered and voice-activated customer relationship management solution that builds connection with in-the-moment prompts, coverage recommendations and policy lifecycle reminders. Additional proprietary benefits support the growth trajectory of all Integrity partners, including agent-focused systems, strategic leadership guidance, insightful data and analytics, and world-class marketing capabilities.
Seth Fenn’s client-first mindset perfectly aligns with Integrity’s network of partners, who are equally committed to Integrity’s core values and mission to improve the process of securing life, health and wealth protection for consumers. These industry trailblazers utilize their extensive experience and expertise in leading some of the country’s top insurance and financial services companies to make serving clients simpler, more beneficial and ultimately more human. As a result, consumers have access to holistic products and planning that help them better prepare for the good days ahead.
“Seth brings an extraordinary blend of heart and hustle to this business,” said Anthony Rose, President and CFO of The Diversified Companies and a Managing Partner at Integrity. “His deep care for clients and concern for what benefits the organization as a whole place him in good company with our Integrity partners. By joining forces with like-minded leaders who are building integrated, forward-looking solutions, Steamship Financial Group will create a ripple effect of positive impact across the communities it touches. We’re excited to support Seth and his team in expanding their reach and look forward to building a mutually beneficial future together.”