Team Member Level: Partners

More Than a Business

Get a taste of the Integrity life and discover the people who are making it great.

April 26, 2021

Lance Hoeltke

Lance Hoeltke is a Managing Partner of Plan Advisors and a Managing Partner at Integrity Marketing Group. A seasoned business leader in marketing and sales with a highly successful career in the health insurance industry, Lance has more than 20 years of experience in strategic planning. He served as VP of Medicare Distribution for a..

Carlos Rivera

Carlos Rivera is Founder and a Managing Partner of Plan Advisors and a Managing Partner at Integrity Marketing Group. With 18 years of experience in sales, management and strategic leadership for the health insurance industry, Carlos currently leads Plan Advisors out of their Miami, Florida office. Previously, Carlos served in sales director and sales leader..

April 19, 2021

Tim Brousseau

Tim Brousseau is Senior Vice President of Client Services at Deft Research and a Managing Partner at Integrity Marketing Group. Tim joined Deft Research in 2016 as Vice President of Client Services. Tim’s healthcare career began at the nation’s largest pharmacy retailer, where he spent five years supporting the company’s Medicare Part D plans. In..

George Dippel

George Dippel is an Executive Vice President at Deft Research and a Managing Partner at Integrity Marketing Group. George joined Deft Research in 2010 and oversees client-facing activities. Prior to working at Deft Research, George spent 12 years working in various sales, marketing and market research roles at a Fortune 50 consumer product company, including..

Rich Hamer

Rich Hamer is Co-Founder and Chief Strategy Officer of Deft Research and a Managing Partner at Integrity Marketing Group. After co-founding Deft Research in 2005, Rich served as its CEO until 2016. Rich now oversees marketing and market development efforts and provides valuable insight into some of Deft Research’s most complex research projects. Before Deft..

Dan Freier

Dan Freier is Co-Founder and CFO of Deft Research and a Managing Partner at Integrity Marketing Group. Prior to forming Deft Research, Dan held several senior-level management and actuarial positions at one of the nation’s largest publicly traded companies, with additional professional experience at several early-stage health insurance technology and services companies. Dan is a..

Randy Herman

Randy Herman is a Co-Founder and CEO of Deft Research and a Managing Partner at Integrity Marketing Group. Currently serving as Chief Data Officer at Deft Research, Randy has more than four decades of health insurance experience. He has been CEO of five successful early-stage health insurance technology and service companies. Randy is a Fellow..

April 12, 2021

Grady Polcyn

Grady Polcyn is President of Polcyn Insurance and Financial Services, also known as Family First Life America, and a Managing Partner of Integrity Marketing Group. Before founding Polcyn Insurance, Grady had a successful career building software to help automate marketing and lead generation efforts. However, he knew there had to be a better opportunity out..

April 5, 2021

Kevin Owens

Kevin Owens is President of Kellogg Insurance Marketing and a Managing Partner of Integrity Marketing Group. Beginning his career as a funeral director like his father, Kevin originally earned his life insurance license to be able to help families pre-arrange their funerals. This experience prepared Kevin for his future in health insurance by serving families..

March 28, 2021

Greg Osborne

Greg Osborne is President of Modern Insurance Marketing and is a Managing Partner of Integrity Marketing Group. He began his career with Modern Insurance after graduating from the University of Oregon, where he earned a B.S. degree in finance and served as treasurer of the Phi Delta Theta fraternity and the Interfraternity Council. Greg transformed..

March 22, 2021

Mark Williams

Mark Williams is President and CEO of Brokers International and a Managing Partner of Integrity Marketing Group. With more than 25 years of financial services experience, Mark has been a producing independent agent in the field and a home office leader consulting to agencies and field marketing organizations. Currently, Mark is focused on the future..

March 15, 2021

Jace Rosenbluth

Jace Rosenbluth is President of MERIT Insurance Services and a Managing Partner of Integrity Marketing Group. MERIT is a family-run business founded nearly 70 years ago by Jace’s father, Alvin. With Jace’s son, Addison, now serving as Vice President, MERIT is on its third generation of being led by the Rosenbluths. MERIT is an independent..