Our Team

Meet Our Leadership

Get to know the faces behind the Integrity name. Each of these men and women work tirelessly to help the Americans we serve together prepare for the good days ahead.

Bill Cole

Managing Director

Bill Cole is Chief Operations Officer of Heartland Financial Group and a Managing Director at Integrity.

Bill began his career in 2000 as a software engineer with one of the largest audio manufacturing companies in the world. He developed custom productions and tested software to streamline and ensure quality. Bill later joined a software company as the Director of Support, overseeing quality service for more than 2,500 clients worldwide.

In 2010, Bill brought his deep expertise and standout work ethic to a large insurance company, where he helped develop revolutionary proprietary software and reporting solutions, business operations and a strong network of agents. He joined the Heartland team in 2018 and has been a key player in reimagining and restructuring Heartland’s infrastructure and operations.

Bill and his wife, Jennifer, have four children and currently reside in Lee’s Summit, Missouri.