Our Team

Meet Our Leadership

Get to know the faces behind the Integrity name. Each of these men and women work tirelessly to ensure the Integrity family is growing, thriving and happy.

Bob Carter

Managing Partner

Bob Carter is the Founder and CEO of Lion Street and a Managing Partner at Integrity.

Bob draws on 35 years of success, from building his own life insurance practice to creating one of the industry’s largest life insurance distribution companies. In 1976, Bob developed a significant insurance and benefits practice in Austin, Texas. He co-founded Partners Financial in 1987, and in 1999 was one of the three founders of National Financial Partners, which went public on the New York Stock Exchange in 2003.

Bob served as an AALU Board member and President. He has served on the Board of Forum 400 and is on the Board of Trustees for Howard Payne University. Bob also serves on Lion Street’s Board of Directors.

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