Our Team

Meet Our Leadership

Get to know the faces behind the Integrity name. Each of these men and women work tirelessly to ensure the Integrity family is growing, thriving and happy.

Bobby Richardson


Born and raised in northern Missouri, Bobby began his long and successful career in 1980 with The Larry D. Barnes Insurance Agency, which eventually became McNerney Management Group. He very quickly found a market that allowed him to reach not only his personal goals, but also his goals for his family and career.

Hard work helped Bobby rise up quickly through management levels to his most recent position as Co-President of McNerney Management Group — the holding company for Senior Marketing Specialists and Senior Benefit Services. He has especially enjoyed teaching career-minded individuals to be true professional advisors to senior Americans across the country.

After dedicating 40 years to leading, mentoring and teaching McNerney Management Group agents and staff, as well as countless agents across the country, Bobby has recently retired. He’s now enjoying the extra time he has to spend with his family, as well as farming, golfing and traveling.

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