Our Team

Meet Our Leadership

Get to know the faces behind the Integrity name. Each of these men and women work tirelessly to ensure the Integrity family is growing, thriving and happy.

Craig Walling

President, Integrity Wealth

As President of Integrity Wealth, Craig is responsible for leading Integrity’s wealth management and planning division, working to drive success and growth across all wealth partners and affiliation models. He is also keenly focused on and passionate about bringing truly holistic planning solutions to millions of underserved American consumers.

Craig is a tested and proven leader with over three decades of global financial services industry experience working for respected brands, including Citigroup, Charles Schwab and UBS AG. Driven by an innately international perspective, Craig has held a variety of key leadership positions in areas as diverse as Brazil, Greece and Taiwan. He has also held multiple leadership roles with independent boards of directors. Before joining Integrity, Craig was a Managing Director for Alvarez & Marsal’s Wealth Management Transformation practice, where he worked closely with Integrity leaders. Recognizing a once-in-a-lifetime opportunity to reshape the industry, Craig chose to join Integrity as a capstone to his long and distinguished career.

Craig is a graduate of the University of Cincinnati, and currently resides with his wife, Carroll, in San Antonio, Texas. Together, they have four adult children and four grandchildren. Having grown up living abroad, Craig has a strong passion for different cultures and continues to enjoy immersive international travel. He is also a voracious reader who enjoys works by authors such as Winston Churchill, Ernest Hemingway and William Faulkner.

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