Our Team

Meet Our Leadership

Get to know the faces behind the Integrity name. Each of these men and women work tirelessly to help the Americans we serve together prepare for the good days ahead.

Joe Goins

President, Carolina Insurance Advisors

Joe Goins is President of Carolina Insurance Advisors.

With over 20 years of experience in the insurance industry, Joe is a renowned expert in Medicare, life and health insurance. Joe began his career as a captive agent, where he was the recipient of numerous sales awards. Over time, he advanced into a variety of leadership roles and earned the admiration and respect of clients and colleagues alike.

In 2008, fueled by a passion for helping others — and a desire to build his own legacy — he founded Carolina Insurance Advisors. Since then, Joe has mentored agents nationwide, helping them grow successful careers while collectively serving thousands of clients. Today, Carolina Insurance Advisors is a proven leader that helps families and individuals get the right coverage for their needs.

Joe lives near Raleigh, North Carolina, with his wife, Leda, and son. He maintains a disciplined lifestyle, balancing hard work with fitness and health, leisure travel and quality time spent with his family.