Our Team

Meet Our Leadership

Get to know the faces behind the Integrity name. Each of these men and women work tirelessly to ensure the Integrity family is growing, thriving and happy.

Jorge Pelayo

Founder, Unity

Jorge Pelayo is the Founder of Unity.

Jorge has had a remarkable journey from early entrepreneurship to now leading an influential insurance agency based in Austin, Texas. Born to Cuban and Puerto Rican parents, Jorge’s business experience began in his childhood, where he was deeply influenced by his family’s entrepreneurial spirit. At just 12 years old, he launched his own landscaping venture, laying the foundational stones of hard work, dedication and the profound impact of serving families.

His early exposure to entrepreneurship steered Jorge toward the insurance industry at the age of 18. Today, he leads Unity agency — a fast-growing powerhouse with thousands of licensed agents across the nation. Jorge’s unwavering commitment to leadership and character development has fostered an environment where agents can thrive and become successful independent brokers who share his passion for service.

Beyond his professional achievements, Jorge is devoted to creating a lasting family legacy alongside his wife, Daniela, and their sons, Jorge III and Zion. He constantly strives to show how putting the needs of others first can help build not just a business, but a life filled with pride and purpose.

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