Our Team

Meet Our Leadership

Get to know the faces behind the Integrity name. Each of these men and women work tirelessly to ensure the Integrity family is growing, thriving and happy.

Lance Hoeltke

Managing Partner

Lance Hoeltke is a Managing Partner of Plan Advisors and a Managing Partner at Integrity Marketing Group.

A seasoned business leader in marketing and sales with a highly successful career in the health insurance industry, Lance has more than 20 years of experience in strategic planning. He served as VP of Medicare Distribution for a leading carrier, overseeing their brokerage, strategic and group Medicare channels.

Lance previously ran his own agency, which has since been integrated into the Plan Advisors organization. Since 2016, he has led Plan Advisors from their Louisville, Kentucky office.

Lance received a Bachelor of Arts in marketing and a Master of Business Administration from the University of South Florida. Lance and his wife, Kisa, reside in Louisville, Kentucky, and have three children — Maya, Milton and Tyson.

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