Patrick Rodriguez, President of Applied General Agency (AGA) and Managing Partner of Integrity, passed away on December 5th, 2024, following a valiant fight with cancer.
Patrick was a beloved leader, known for his unwavering commitment to serving his agents and clients. In 1993, Patrick launched AGA, which grew into one of the largest Medicare-focused independent marketing organizations nationwide. He founded AGA with the intention of providing unparalleled value to overworked agents who had more obligations than time. With the support of a full back-office team, Patrick knew he had the vision and tools to make quality agents even more successful. By always striving for innovation and increased levels of service, he kept AGA at the forefront of the Medicare industry.
Living his whole life in Southern California, Patrick had a great appreciation for its warm climate. As an outdoor enthusiast, he was passionate about golf, fishing and other sports. He was an avid fan of the Los Angeles Dodgers and enjoyed spending quality time with his family — especially his grandkids.