Our Team

Meet Our Leadership

Get to know the faces behind the Integrity name. Each of these men and women work tirelessly to ensure the Integrity family is growing, thriving and happy.

Rob Williams

Managing Partner

Rob Williams is President and Founder of Senior Resource Services and a Managing Partner at Integrity.

Rob began his career in the insurance industry in 1999, with a passion for protecting client assets from the challenging effects of long-term care. As he became a specialist in that field, Rob’s focus began to expand into Medicare Supplement insurance, which ultimately led him to establish Senior Resource Services.

Since 2006, Senior Resource Services has become a premiere health to wealth planning firm. Senior Resource Services has grown to specialize in four main areas of retirement: Medicare planning, long-term care protection, life insurance and annuities. The company’s goal is to be a leading and trusted source where seniors can turn for sensible, honest advice. Rob and his dedicated team have worked to create a strong, service-first culture, and the client relationships Senior Resource Services agents establish are built to last for a lifetime.

Rob lives in North Carolina with his wife, Megan, and their three children. They enjoy all that the Carolina Coast has to offer, including boating, sailfishing, golfing and attending concerts.

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