Innovation Starts with Data

Using Data to Make Solutions Smarter — and More Human

At Integrity, secure data is the foundation of how we serve our partners and their agents. We combine powerful data analysis with leading-edge technology to provide more Americans with the holistic life, health and wealth solutions they need.

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You Own Your Data

We understand that as an agent or agency, you work hard to grow your business — and your data has real value. That’s why our platforms are designed to help you serve more clients, while protecting the data from the business you’ve built. Whether you import your book of business or build it from within our platforms, you retain ownership of your data. It’s our commitment to you.

Integrity will never:

Market to clients without an agent’s consent

Sell or share agent or client data to other agencies or entities

Use AI technology to market or sell agency, agent or consumer information without permission

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How We Use Data to Innovate

The data we gather allows us to analyze, predict and add value in many important ways. One key resource is Integrity Partner Deft Research — the leading firm for healthcare market research and consumer insights. Using multiple research methodologies, including conjoint and max-diff analysis, Deft supports product development, member experience design and market opportunity sizing for leading health insurance carriers. All to help simplify and streamline processes, and deliver more relevant solutions to consumers.

Here are more ways we use secure and proprietary data to empower smarter choices.

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Business Intelligence and Advanced Analytics

Analytics-enabled technologies can improve everything from customer experience to the way our agents make predictions and manage risk. Techniques we leverage include predictive modeling, custom dynamic dashboards, and next-best-action and behavior triggers. We also employ cutting-edge methods like natural language processing (NLP) and AI to inform decision making and streamline processes.

  • Predictive scoring and journey personalization drives unique customer and agent experiences across interactions with our partners, sites, and contact centers.

  • AI-assisted behavior analysis works to make processes such agent and client search, administration, and optimization of member acquisition more efficient.

  • NLP helps enhance services in multiple ways, including analyzing language data for insights related to customer sentiment, needs assessment and more.

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Data-Enriched Customer Experiences (CX)

Using data to understand and create progressive customer profiles helps us eliminate confusion, simplify messaging, enhance solutions and predict needs. By tapping into data across our customers’ entire life, health and wealth product journeys, we’re able to identify key engagement points and trends. All while creating consumer models that improve outcomes and ultimately deliver ideal experiences.

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Data Science-as-a-Service (DSaaS)

Integrity gathers vast quantities of data from millions of insureds and their agents. Our DSaaS services help us drive best-in-class reports and empower more meaningful decisions. DSaaS also helps us to create:

  • Predictive modeling and analytics
  • Customizable data feeds and secure APIs
  • Multidimensional data capture and application support for member retention
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Data Security and Compliance

Our data security teams use best practices to protect data and personal information. We implement end-to-end infrastructure security, provide effective data and IT solutions to meet business demands, improve operations and reduce risks. Our teams work tirelessly to ensure the data security of all our partners and clients, with a particular focus on:

  • HIPAA compliance
  • CMS compliance
  • PII and CCPA compliance