Integrity Continues Rapid Expansion by Acquiring Leading Life Insurance Distributor Theodore Group

June 15, 2021

Florida-based agency joins Integrity to accelerate momentum and gain access to Integrity’s proprietary technology, resources and best-in-class support

DALLAS – Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired Theodore Group, a leading distributor of life insurance based in Kissimmee, Florida. As part of the acquisition, Nick Theodore, CEO of Theodore Group, and Cindi Theodore, COO of Theodore Group, will become Managing Partners in Integrity. Financial terms of the transaction were not disclosed.

Theodore Group is in good company with insurance legends nationwide who have joined Integrity’s fast-growing network. Since their 2009 inception, Theodore Group has experienced rapid growth and recognition by focusing on providing exceptional service and support to agents. In 2021, the company expects to place more than $15 million in annual paid premium, meeting the life insurance needs of thousands of Americans.

“The Integrity platform is tailor-made for agencies like Theodore Group. It’s a place where they can collaborate with other industry icons, share best practices and grow their business even faster,” said Bryan W. Adams, Co-Founder and CEO of Integrity Marketing Group. “When you are working hard to change the industry for the better, you can never have enough great team members like Nick and Cindi, and I’m honored to welcome them to the Integrity family.”

“No one in the industry has more extensive resources than Integrity,” said Barry Clarkson, President and CEO of Equis Financial and Managing Partner at Integrity. “It was built to take great companies and turn them into phenomenal companies — what we call the ‘Integrity Effect.’ Theodore Group has laid the groundwork for this level of growth, and I’m thrilled to see them join Integrity.”

“The ‘Integrity Effect’ for us means joining forces with a large company that shares the same values as we do, while still putting the client first every time,” said Nick Theodore, CEO of Theodore Group. “When I found a company as impressive as Integrity, that has stayed true to its values and philosophy, I knew we had to be a part of it. We’ve achieved record-breaking growth already, but we’re ready to add Integrity’s fuel to what we have built and double or triple in size from here. With Integrity, I am confident we will be able to scale our business faster than we ever could on our own — and I couldn’t be more excited.”

Bolstering Theodore Group’s growth will be Integrity’s full suite of proprietary resources, including CRM, market research capabilities, online quoting and data tools, and a world-class advertising and marketing firm. Theodore Group will utilize Integrity’s administrative infrastructure to centralize accounting, human resources, IT, product development and legal support.

In addition, Theodore Group will join the impressive collective of industry leaders within Integrity’s partner network, all of whom share their vast knowledge, experience and expertise. They include CSG Actuarial, ThomasARTS, Deft Research, Access Capital, Brokers International and Insurance Administrative Solutions’ third-party administrator, as well as Connexion Point, SeniorCare Benefits and Unified Health call centers.

Theodore Group will now offer its employees meaningful company ownership through the Integrity Employee Ownership Plan.

“Integrity has all the resources and relationships Theodore Group needs to reach new heights,” said Cindi Theodore, COO of Theodore Group. “They operate their business using the same values we do, which makes this partnership feel like a seamless fit. From the cutting-edge software to the marketing resources and back-office support, we can completely lean on Integrity to unleash the levels of success we know we’re capable of achieving.”

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About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

About Theodore Group

Theodore Group, headquartered in Kissimmee, FL, is one of the nation’s fastest growing life insurance agencies. Founded in 2009, they specialize in mortgage protection, final expense and advanced markets. Theodore Group serves thousands of Americans, with more than $15 million in premium expected in 2021. They take great pride in helping their expanding network of agents protect American families. For more information, visit

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