Trusted Senior Specialists Begins a New Chapter of Growth by Partnering with Integrity

February 15, 2022

Access to Integrity’s omnichannel insurtech platform will allow Trusted Senior Specialists to provide enhanced offerings to agents and consumers

DALLAS – FEBRUARY 15, 2022 – Integrity Marketing Group, LLC (“Integrity”), an omnichannel insurtech leader in life, health and wealth solutions, today announced it has acquired Trusted Senior Specialists, an independent marketing organization (“IMO”) located in Houston, Texas. As part of the acquisition, Michael and Melinda Wilhelm, Partners at Trusted Senior Specialists, will become Managing Partners in Integrity. Financial terms of the transaction were not disclosed.

“For two decades, Michael and Melinda have built a thriving business with incomparable customer relationships,” explained Bryan W. Adams, Co-Founder and CEO of Integrity. “As an Integrity partner, Trusted Senior Specialists can maintain that impressive track record, while expanding their reach and influence. The support and technology they now have access to will enable them to set business goals higher than ever before and serve more Americans. I’m proud to welcome Michael and Melinda as Integrity partners and we can’t wait to include them in Integrity’s future success.”

The Wilhelms built Trusted Senior Specialists with one goal in mind — to provide exceptional customer service to seniors transitioning to Medicare. This focus has garnered significant industry recognition and awards along with thousands of loyal clients. Trusted Senior Specialists offers clients lifetime Medicare coaches through its concierge service, helping seniors in the Houston area understand options for each individual situation.

“At Trusted Senior Specialists, we protect your most valuable assets: your health, wealth and wellbeing,” said Michael Wilhelm, Partner in Trusted Senior Specialists. “We’ve always endeavored to be an organization that our clients can trust in a time of need — and that’s a mission Integrity shares. We’re thrilled to now offer our agents an entire suite of resources and a powerful insurtech platform that will help them better evaluate and serve the true needs of each client. The opportunity in front of us is greater than we could have imagined and we’re ready for our next phase as Integrity partners.”

Through Integrity’s omnichannel insurtech platform, Trusted Senior Specialists’ agents will access proprietary, end-to-end technology to assist clients through all phases of their Medicare transition. These resources include a comprehensive CRM system, MedicareCENTER, insightful data and analytics, and access to a world-class advertising and marketing firm. Trusted Senior Specialists will also benefit from Integrity’s shared business services, which encompass IT, human resources, accounting, and legal and compliance.

In addition, all Integrity partners offer their employees meaningful company ownership through the Integrity Employee Ownership Plan.

“One reason our company has been so successful for many years is the family-like atmosphere we’ve cultivated,” said Melinda Wilhelm, Partner in Trusted Senior Specialists. “We want those we work with to know that we truly care for them, whether it’s our agents, our clients or our employees. Today, we’re excited that our family has grown a bit larger — being part of the Integrity family means we can offer our agents and clients many more services and resources. Our employees have always been our coworkers in success. Through Integrity’s Employee Ownership Plan, we can offer them ownership for the first time. Our most exciting days are ahead of us and we can’t wait to see what the future holds for Trusted Senior Specialists.”

By securing an Integrity partnership, Trusted Senior Specialists becomes an integral part of Integrity’s fast-growing partner network. This group of industry leaders and icons collaborate to innovate insurance and financial processes — to implement solutions that help Americans prepare for the good days ahead.

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About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

About Trusted Senior Specialists

In 2005, Michael and Melinda Wilhelm founded Trusted Senior Specialists, headquartered in Houston, Texas, with the goal of serving Medicare beneficiaries. Built on foundational values of love and trust, the company has grown from a husband-wife team to a family of employees who share their vision, compassion and desire to serve. Trusted Senior Specialists delivers old-fashioned customer service of yesterday, using the advanced technology of today. Throughout their growth, their 5,000 agents have remained focused on helping over 82,000 Americans protect their most valuable assets: health, wealth and wellbeing. For more information, visit

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