Integrity Enhances Mission to Protect Health and Wealth of Americans by Partnering with WealthFirm

September 28, 2021

Synergistic partnership brings WealthFirm’s extensive wealth management and retirement planning expertise to Integrity’s innovative insurance distribution platform

DALLAS – SEPTEMBER 28, 2021 – Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired WealthFirm, a wealth management and retirement planning firm headquartered in Nebraska. As part of the acquisition, Nancy Brozek and Jared Faltys, Co-CEOs of WealthFirm, will become Managing Partners in Integrity. Financial terms of the transaction were not disclosed.

WealthFirm began as a CPA firm in 1948 serving clients in the Midwest. Building on decades of relationships and trust, many clients began turning to their WealthFirm advisors for advice on financial decisions such as wealth management, estate planning and retirement options. In 1997, WealthFirm created Wealth Management LLC, a registered investment advisor (“RIA”), to give their advisors the systems and support to provide clients complete financial well-being solutions. The company then added Retirement Plan Consultants LLC, an advisory resource to help clients create a financially secure retirement in 2008. Today, WealthFirm serves clients through advisors across the United States with almost $3.5 billion in assets under administration across the two entities.

“As Americans age, we believe two of their greatest concerns are their health and their wealth,” explained Bryan W. Adams, Co-Founder and CEO of Integrity Marketing Group. “WealthFirm has earned an incredible reputation for being a service-oriented business. By coming alongside them as a partner, Integrity will give them more resources, technology and tools to better serve their advisors and help more Americans. Integrity is committed to innovating for our clients. By adding the wealth management and retirement solution offerings of WealthFirm, we are fulfilling that mission better than ever.”

“Americans look to their trusted advisors to help create solutions when making some of life’s biggest decisions,” said Jared Faltys, Co-CEO of WealthFirm. “By combining our expertise and relationships with Integrity’s end-to-end platform, we can help more people feel secure about the future of their finances and healthcare. At WealthFirm, we’ve always tried to stay ahead of the industry and we immediately recognized that Integrity brings that same commitment to insurance. We’ve created a synergistic partnership that will help countless more Americans today — and benefit them for generations to come.”

Adding WealthFirm’s capabilities to Integrity’s fast-growing partner network illustrates Integrity’s innovation and leadership across every aspect of insurance. Integrity’s prestigious network of legends and trailblazers includes companies such as CSG Actuarial, ThomasARTS, Deft Research, Access Capital, Brokers International and Insurance Administrative Solutions’ third-party administrator, as well as leading call centers Connexion Point, SeniorCare Benefits and Unified Health.

“The best partnerships benefit everyone, while building something stronger together,” said Nancy Brozek, Co-CEO of WealthFirm. “By uniting our companies’ strengths, WealthFirm offers Integrity agents the opportunity to dramatically increase their offerings beyond insurance. Our advisors benefit from Integrity’s world-class marketing resources and innovative technology available only to partners. Together, we’re poised for enormous growth and we’re excited to open this new direction together.”

WealthFirm will enhance its existing processes by utilizing Integrity’s comprehensive technology platform, with resources such as product development, data and analytics, and a leading advertising and marketing firm. The partnership also offers WealthFirm the opportunity to centralize business functions through Integrity’s shared services, including IT, human resources, legal, compliance, accounting as well as technology and innovation.

In addition, WealthFirm employees now gain meaningful company ownership through Integrity’s Employee Ownership Plan.

“At Integrity, we’re all about relationships,” shared Steve Young, Board Chairman of Integrity. “This partnership allows us to provide better support to WealthFirm’s advisors, while also helping Integrity agents to strengthen the product offerings they can provide clients. Additionally, this partnership will greatly benefit WealthFirm employees. Giving employees meaningful ownership in Integrity through the Employee Ownership Plan shows Integrity’s investment in their strongest resource — their people.”

For more information about WealthFirm’s decision to partner with Integrity, view a video at

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About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

About WealthFirm

WealthFirm is a family of financial experts headquartered in Norfolk, Nebraska. WealthFirm is the combination of Wealth Management LLC (“WM”) and Retirement Plan Consultants LLC (“RPC”). Each brand of the family is dedicated to improving efficiency, simplicity and effectiveness of financial solutions for businesses, individuals and their families. WM partners with professionals nationwide, empowering them to offer financial guidance to their clients. They believe in low cost, full fee disclosure and maintaining global diversification. WM operates as a partner, assisting professionals to become advisors with one-on-one coaching and by assisting with the back-office and compliance issues so they can remain focused on their relationship with their clients. RPC focuses on simplifying the retirement plan experience by offering customized, people-focused plan solutions. They provide back-office services, including access to custodians, reporting and analytics, trade support, asset allocation and rebalancing. RPC currently serves over 1,800 plans and 17,500 participants. The WealthFirm family is devoted to treating everyone they work with like family. For more information, visit

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Rachel Aird, Public Relations Director
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