Eldercare Insurance Services Joins Integrity Marketing Group to Accelerate Impressive Growth

January 9, 2019

DALLAS — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced that it has acquired Eldercare Insurance Services, Inc. (“Eldercare or the Company”), one of largest Senior Market insurance marketing organizations (“IMO”) in the United States. All of Eldercare’s 60 employees will continue in their current roles at Eldercare’s headquarters in Hot Springs, Arkansas. As part of the deal, company owners Tony and John Bettis become owners in Integrity. Financial terms of the private transaction were not disclosed.

Eldercare is highly respected as one of the nation’s most successful distributors of Medicare Supplement and other Senior Market insurance products, leveraging a network of independent insurance agents, a career distribution sales force and an internal call center operation. In 2018, Eldercare placed over $60 million of annualized premiums and helped more than 40,000 Americans plan for their life and health insurance needs.

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to our clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit www.integrity.com.

Media Contact:
Rachel Aird, Public Relations Director
Integrity Marketing Group
press@integrity.com
385-401-4766

Partnership Inquiries:
Eric Pederson, Vice President of Business Development
Integrity Marketing Group
partnership@integrity.com
866-650-1857

For partnership inquiries, please complete the form below.

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