Harvest Partners Joins HGGC and Integrity Management to Accelerate Growth of Senior Market Leader

August 28, 2019

DALLAS — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products to the Senior Market, today announced it received a strategic growth investment from funds managed by Harvest Partners (“Harvest”), a New York-based private equity firm with a 38-year history of investing in middle-market companies. Current investors HGGC and the management team will continue to collectively control a majority equity stake in Integrity. Terms of the private transaction were not disclosed.

“We are very excited for Harvest Partners to join the Integrity family as we look to continue our pace of growth after three-straight years of organic and acquisitive expansion,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “We believe Integrity has just begun to tap into its potential and adding an outstanding investor like Harvest Partners alongside HGGC will ensure we have the resources to help as many American seniors as possible through execution of our national partnership-based distribution strategy.”

Since HGGC’s investment in July 2016, Dallas-based Integrity has achieved 6x earnings growth and successfully integrated over 20 add-on acquisitions. Integrity has developed a national agent network, becoming the go-to-partner for all major senior market insurance carriers. Today, Integrity provides world-class products to over 215,000 independent agents throughout the United States and sells more than $2 billion in annualized premiums. Integrity’s unique product development and distribution capabilities provide insurance carriers with a partnership platform to produce optimal sales results, while maintaining a service culture that is unrivaled in the industry.

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to our clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit www.integrity.com.

Media Contact:
Rachel Aird, Public Relations Director
Integrity Marketing Group
press@integrity.com
385-401-4766

Partnership Inquiries:
Eric Pederson, Vice President of Business Development
Integrity Marketing Group
partnership@integrity.com
866-650-1857

For partnership inquiries, please complete the form below.

Contact us