Integrity Marketing Group Expands Northeast Presence through Acquisition of Insurance Marketing Group

January 23, 2018

DALLAS — Integrity Marketing Group, LLC (“Integrity”), announced today that it has completed the acquisition of Insurance Marketing Group, LLC (“IMG”), a company focused on selling life and health insurance to the Senior Market. Financial terms of the private transaction were not disclosed.

Founded in 1991 and headquartered in Connecticut, Insurance Marketing Group works with agents in the Senior Market serving customers on the East Coast of the United States, and produced over $25 million of new life, health and long-term care premiums in 2017. The combined business will produce over $725 million in annualized premiums and expands Integrity’s national presence with a market-leading agency in the Northeast. All employees of Insurance Marketing Group will maintain their current roles with the company and will continue to operate under the Insurance Marketing Group brand.

“We have worked with Integrity for a long time and view this is an exciting opportunity for us to grow by gaining access to their carrier contracts, product diversity and industry-leading product development initiatives,” said Steven Bugg, President of Insurance Marketing Group. “Integrity also has the technology and marketing systems that will help IMG agents take their business to the next level,” added Bugg.

Insurance Marketing Group brings a wealth of regional expertise and a proven track record which is highlighted by their recent ability to successfully lobby for the approval of the first short-term care product in the history of the State of Connecticut.

“Steven has built an incredible business and we are excited to partner with him and the great team at IMG,” said Bryan W. Adams, Co-Founder & Managing Partner of Integrity. “This acquisition gives us a stronger regional footprint in the densely populated Northeast, and fits well into our strategic plan of growing nationally by better serving agents in their local markets.”

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

Media Contact:
Rachel Aird, Public Relations Director
Partnership Inquiries:
Eric Pederson, Vice President of Business Development

For partnership inquiries, please complete the form below.

Contact us