Integrity Marketing Group expands with Acquisition of Michigan-based MultiState Insurance Center, Inc.

April 2, 2019

DALLAS — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has entered into a definitive agreement to acquire MultiState Insurance Center, Inc. (“MultiState” or “the Company”).

Based in Grand Haven, Michigan, MultiState is a second-generation, family-owned and operated agency specializing in Medicare Supplement and Final Expense insurance. As part of the deal, MultiState owner and CEO Karen Fredricks becomes an owner in Integrity. Financial terms of the private transaction were not disclosed.

“My father started MultiState over 45 years ago and I was born into the business. We’ve always had the motto to ‘do the right thing,’ and Integrity is the right platform to take MultiState to the next level,” said Fredricks.

“We’re very proud to partner with Karen and her entire team at MultiState,” said Bryan W. Adams, Co-Founder & CEO of Integrity. “MultiState is a fast-growing agency that provides exceptional service to their agents and agencies, and we are excited to provide their team with additional resources to continue to grow and expand.”

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

Media Contact:
Rachel Aird, Public Relations Director
Partnership Inquiries:
Eric Pederson, Vice President of Business Development

For partnership inquiries, please complete the form below.

Contact us