Integrity Marketing Group expands finance team with Proven Corporate Controller

November 15, 2016

HIGHLAND VILLAGE, TEXAS — Integrity Marketing Group, LLC (“Integrity”), one of the nation’s leading independent distributors of life and health insurance products focused on serving the senior market, today announced Ali Omar has joined their finance team as Corporate Controller.

Omar joins Integrity from Mohawk Industries where he was Senior Accounting Manager in Dallas, Texas. Previously, he worked in public accounting for PwC and EY. He was raised in Toronto, Canada and has an Accounting degree from Ryerson University. Omar brings an extensive background in financial reporting, operations, and financial planning and analysis to the Integrity management team.

“Ali is a perfect addition to the Integrity finance team as we continue to build-out best-in class operations to support our growth targets,” said Steven Sigrist, CFO at Integrity. “He brings a combination of Big-4 public accounting and relevant private sector experience,” he added.

“We are excited that Ali has joined the Integrity family and we are confident that he will help elevate our accounting and finance team as we continue to build a world-class organization,” said Bryan W. Adams, Co-Founder and Managing Partner at Integrity.

“I look forward to being a value added member of the highly energetic Integrity family,” said Ali Omar.

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

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