DALLAS, TEXAS — Integrity Marketing Group, LLC (“Integrity”), one of the nation’s leading independent distributors of life and health insurance products focused on serving the senior market, today announced Eric Pederson has joined their executive team as Vice President of Business Development. Pederson joins Integrity from Lantern Asset Management where he was the Senior Associate on the private equity investment team. While at Lantern, he was involved in sourcing, structuring, closing and managing middle-market investments for the fund and other third party investors. Previously, he led all underwriting and asset management for The Crosland Group, a multi-billion-dollar real estate investment firm. He was raised in Southern California and has undergraduate and Master’s degrees in Real Estate and Finance from the University of Denver.
Pederson brings an extensive background in financial structuring, budgeting, and financial planning and analysis to the Integrity executive team. Eric is a valuable addition to the Integrity executive team as we continue to build-out best-in class operations to support our growth targets,” said Steven Sigrist, CFO at Integrity. “He brings a combination of private equity investment and relevant private sector experience,” he added.
“We are excited that Eric has joined the Integrity family and we are confident that he will help elevate our executive team as we continue to build a world-class organization,” said Bryan W. Adams, Co-Founder and Managing Partner at Integrity.
“I look forward to being a value-added member of the highly energetic Integrity executive team,” said Eric Pederson. “Integrity has a unique opportunity to expand their reach in serving Americans in planning for their life and health insurance needs, and I’m excited to execute on the transformative growth goals outlined by the Integrity Board of Directors.”