Integrity Marketing Group expands executive team with proven Vice President of Business Development

October 26, 2017

DALLAS, TEXAS — Integrity Marketing Group, LLC (“Integrity”), one of the nation’s leading independent distributors of life and health insurance products focused on serving the senior market, today announced Eric Pederson has joined their executive team as Vice President of Business Development. Pederson joins Integrity from Lantern Asset Management where he was the Senior Associate on the private equity investment team. While at Lantern, he was involved in sourcing, structuring, closing and managing middle-market investments for the fund and other third party investors. Previously, he led all underwriting and asset management for The Crosland Group, a multi-billion-dollar real estate investment firm. He was raised in Southern California and has undergraduate and Master’s degrees in Real Estate and Finance from the University of Denver.

Pederson brings an extensive background in financial structuring, budgeting, and financial planning and analysis to the Integrity executive team. Eric is a valuable addition to the Integrity executive team as we continue to build-out best-in class operations to support our growth targets,” said Steven Sigrist, CFO at Integrity. “He brings a combination of private equity investment and relevant private sector experience,” he added.

“We are excited that Eric has joined the Integrity family and we are confident that he will help elevate our executive team as we continue to build a world-class organization,” said Bryan W. Adams, Co-Founder and Managing Partner at Integrity.

“I look forward to being a value-added member of the highly energetic Integrity executive team,” said Eric Pederson. “Integrity has a unique opportunity to expand their reach in serving Americans in planning for their life and health insurance needs, and I’m excited to execute on the transformative growth goals outlined by the Integrity Board of Directors.”

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

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Rachel Aird, Public Relations Director
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Eric Pederson, Vice President of Business Development

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