Integrity Marketing Group Expands in the Southeast with the Acquisition of Tidewater Management Group

January 22, 2019

DALLAS — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired Tidewater Management Group (“Tidewater” or “the Company”), one of the largest distributors of Medicare Supplement and Medicare Advantage products in the Southeastern United States. As part of the deal, the company’s founder, Todd Fincher, becomes an owner in Integrity. Financial terms of the private transaction were not disclosed.

Tidewater will continue to be led by Fincher and will operate under its own brand. All of Tidewater’s 25 employees will continue in their current roles in their Raleigh, North Carolina headquarters.

Fincher and his team have built Tidewater into one of the largest insurance marketing organizations in the country. In 2018, Tidewater sold nearly $55 million of annualized premium and helped thousands of seniors plan for their Medicare and Final Expense needs. Tidewater has experienced explosive annual growth of almost 30 percent by offering superior service to its agent and agency partners. Joining Integrity will provide additional products and resources to accelerate the Company’s impressive progress.

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

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Rachel Aird, Public Relations Director
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