Integrity Grows Network in Upstate New York by Adding Michael O’Brien Insurance Agency

July 13, 2021

By joining Integrity, leading IMO accelerates mission to help seniors fully utilize all Medicare benefits

DALLAS – Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired the Michael O’Brien Insurance Agency (“Michael O’Brien Insurance”), an independent marketing organization (IMO) based in Mayfield, New York. As part of the acquisition, Michael O’Brien, President of Michael O’Brien Insurance, will become a Managing Partner in Integrity. Financial terms of the transaction were not disclosed.

Michael O’Brien Insurance exemplifies Integrity’s vision of helping more seniors obtain and fully utilize their benefits. Fostering deep personal connections with the customers they serve, Michael O’Brien Insurance’s agents offer health, life, critical illness, property and casualty insurance, with a focus on the senior market. The fast-growing agency will utilize Integrity’s extensive resources to scale their growth to serve more Americans than ever before.

“Michael has been in the business long enough to see plenty of changes take place, but his goal has always remained consistent — to help seniors find the best coverage for their needs,” shared Bryan W. Adams, Co-Founder and CEO of Integrity Marketing Group. “Integrity is also deeply committed to this goal as we reshape the insurance industry. Michael O’Brien Insurance will innovate alongside us and help us achieve it faster. Michael’s team will have access to better leads, exclusive technology, unmatched marketing resources and a network of industry leaders as partners. It’s an exciting time for Michael O’Brien Insurance and we are thrilled to have them join our Integrity family.”

“I’ve loved helping seniors since I started in this business more than 30 years ago,” said Michael O’Brien, President of Michael O’Brien Insurance. “I never planned to look for a partner, but the synergy my company has with Integrity is absolutely amazing. Integrity brings countless resources to the table that will take so many tasks off our plate. With Integrity supporting us, we’ll be able to scale even faster.”

Through this partnership, Michael O’Brien Insurance will receive full access to Integrity’s exclusive platform, which includes proprietary quoting and enrollment technology, data and analytics tools and product development. Integrity offers all partners centralized shared services, such as accounting, IT, legal, compliance and a world-class advertising and marketing firm.

In addition, Michael O’Brien Insurance will connect with Integrity’s unique partner network of industry legends to share growth strategies and best practices. These partners include CSG Actuarial, ThomasARTS, Deft Research, Access Capital, Brokers International and Insurance Administrative Solutions’ third-party administrator, as well as leading call centers Connexion Point, SeniorCare Benefits and Unified Health.

Michael O’Brien Insurance will also offer its employees meaningful company ownership through the Integrity Employee Ownership Plan.

“We’re so excited to tap into Integrity’s resources and level up our business,” continued O’Brien. “Their entire platform, from the marketing specialists to the technology offerings and the partner network, will give our agents a competitive advantage that we couldn’t offer before. This partnership with Integrity is a real game changer for us and what makes me most excited is the thrill of what’s next.”

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About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

About Michael O’Brien Insurance

Michael O’Brien Insurance Agency, headquartered in Mayfield, New York, is known for its strong commitment to personalized service and a human touch. Michael O’Brien Insurance provides extensive tools and resources to its growing network of agents. Founded in 1998, the agency has grown to provide Americans with a broad range of insurance services including not only Medicare, but life, critical illness, disability, home, auto and business insurance. For more information, please visit

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Rachel Aird, Public Relations Director
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Eric Pederson, Vice President of Business Development

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