Integrity Marketing Group Acquires Minnesota-based National Independent Brokers, Inc.

July 18, 2018

DALLAS — Integrity Marketing Group, LLC (“Integrity”), today announced it has completed the acquisition of National Independent Brokers, Inc. (“National Independent Brokers”), a Minnesota based insurance agency focused on Medicare Advantage and Medicare Supplement products. National Independent Brokers was previously owned by Lenny Anderson, founder & CEO of GoldenCare USA, which also joined Integrity earlier this year. Financial terms of the private transaction were not disclosed.

Founded in 1974, National Independent Brokers is one of the largest distributors of Medicare related insurance products in Minnesota through its career agency distribution system. As part of the transaction, Integrity has made immediate investments to prepare for the significant growth opportunities in Minnesota this Medicare Annual Enrollment Period. As part of these initiatives, Integrity has hired additional employees and agents, and increased National Independent Brokers’ office space.

“The state of Minnesota is going through a major transformation this year with over 450,000 seniors needing to change Medicare plans due to changes occurring in the market,” said Bryan W. Adams, Co-Founder & CEO of Integrity. “This acquisition gives us a dedicated sales force in the state with proven leaders to better serve the needs of the good people of Minnesota.”

“Integrity has exceeded all of my expectations since GoldenCare joined the Integrity platform, so I decided to consolidate all of my insurance holdings under the Integrity family,” said Anderson. “I had planned to keep National Independent Brokers running autonomously, but due to the incredible experience my team and I have enjoyed with Integrity it just made sense to have everything together under one ownership structure. Integrity has the energy and resources to take this businesses to the next level.”

“Lenny is a great partner and a legend in the senior market and we’re excited to welcome the people of NIBI to the Integrity family,” said Mike Wingate, Co-Founder & Managing Partner of Integrity. “We realize that these are deeply emotional decisions for Lenny and other founders, and we are honored to be entrusted with securing their legacy well into the future.”

In 2018, the combined company will help almost 500,000 Americans plan for their important life and health insurance needs. Integrity is the nation’s largest independent senior insurance marketer and the leader in the Medicare Advantage, Medicare Supplement, Final Expense and Long-Term Care markets.

About Integrity

Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity’s proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity’s holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. For more information, visit

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